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Understanding Product Lifecycle
Mastering it and utilizing all possible opportunities build in to the lifecycle.
PLM – Product Lifecycle Management means mastering:
- Product definition lifecycle (product desing evolution)
- Product portfolio (idea, development, market, not in delivery, historical - lifecycle phase products)
- Product unit lifecycle (specification, creation, delivery, maintenance of each individual product unit)
Recent Posts
Portfolio Management determines the efficiency of R&D and business operations
Antti Sääksvuori
/ 10.3.2025
Implementing PLM to a Multi Business Model Environment
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/ 25.3.2023
PLM in Engineer-To-Order / project-based products
Antti Sääksvuori
/ 12.2.2023
PLM in Services Business
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/ 25.11.2022
PLM and its role in harmonizing acquired businesses
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/ 21.1.2022
The Role of Product Management needs an Upgrade!
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/ 5.1.2021
PLM in Standard Product and CTO businesses
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/ 21.10.2020
Art of implementing PLM (Product Lifecycle Management)
Antti Sääksvuori
/ 8.10.2020
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The essential idea of Product Lifecycle Management is to enable efficient and planned management of a product through out its lifecycle - making informed lifecycle decisions around it regarding resource allocation, product development and marketing activities
Product Management – is a business discipline responsible for:
- Seeing that the offering meets customer needs at all times
- Assuring that the product portfolio has the right coverage and is cost competitive in all relevant segments
- Securing that the products have the right features available for users
- Seeing that the company sells actively to right markets
- Seeing that the company develops world class products & services with optimal customer value
- Seeing that the company has capability to promote its offering efficiently with a right message