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Understanding Product Lifecycle
Mastering it and utilizing all possible opportunities build in to the lifecycle.
PLM – Product Lifecycle Management means mastering:
- Product definition lifecycle (product desing evolution)
- Product portfolio (idea, development, market, not in delivery, historical - lifecycle phase products)
- Product unit lifecycle (specification, creation, delivery, maintenance of each individual product unit)
Recent Posts
Service and spare part business from legacy product data using AI
Antti Sääksvuori – 9.9.2025
Capital equipment often remains in use for decades, and for OEM manufacturers, this long lifecycle presents a lucrative opportunity: a...
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Portfolio Management determines the efficiency of R&D and business operations
Antti Sääksvuori – 10.3.2025
Portfolio Management determines the efficiency of R&D and business operations Product portfolio management directly impacts the efficiency of most key...
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Renewing Product Portfolio to match Business Strategy
Antti Sääksvuori – 27.2.2025
Renewing Product Portfolio to match Business Strategy in an agile way One of the most common product portfolio management challenges,...
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Large product portfolio – a success factor or a problem?
Antti Sääksvuori – 10.2.2025
Large product portfolio – a success factor or a problem? Active product portfolio management is one of the most important...
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Implementing PLM to a Multi Business Model Environment
Antti Sääksvuori – 25.3.2023
Implementing PLM to a Multi Business Model Environment The most complex PLM implementations are the ones where one and the...
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PLM in Engineer-To-Order / project-based products
Antti Sääksvuori – 12.2.2023
PLM in the engineer-to-order / project-based product deliveries has the focus on managing the delivery engineering process and its deliverables....
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Evergreen PLM favorites
Antti Sääksvuori – 29.1.2023
Evergreen PLM favorites During my career in PLM and Product Management - some 20+ years - the same Evergreen favorite...
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PLM in Services Business
Antti Sääksvuori – 25.11.2022
Service PLM PLM in equipment or device related services business has very different requirements than in any other business model....
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PLM and its role in harmonizing acquired businesses
Antti Sääksvuori – 21.1.2022
PLM and its role in harmonizing acquired businesses Dynamics of the business landscape is one of the biggest PLM implementation...
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The Role of Product Management needs an Upgrade!
Antti Sääksvuori – 5.1.2021
The manufacturing industry is in the middle of a major transformation. A lot of things are happening around digitalization, servitization,...
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PLM in Standard Product and CTO businesses
Antti Sääksvuori – 21.10.2020
PLM in Standard Product and CTO businesses Continuing on the PLM implementation success factor topic. What is the optimal PLM...
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Art of implementing PLM (Product Lifecycle Management)
Antti Sääksvuori – 8.10.2020
Art of implementing PLM (Product Lifecycle Management) PLM comes in many shapes and sizes. Optimal PLM for large series standard...
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The essential idea of Product Lifecycle Management is to enable efficient and planned management of a product through out its lifecycle - making informed lifecycle decisions around it regarding resource allocation, product development and marketing activities
Product Management – is a business discipline responsible for:
- Seeing that the offering meets customer needs at all times
- Assuring that the product portfolio has the right coverage and is cost competitive in all relevant segments
- Securing that the products have the right features available for users
- Seeing that the company sells actively to right markets
- Seeing that the company develops world class products & services with optimal customer value
- Seeing that the company has capability to promote its offering efficiently with a right message